A focused 1:1 session with me, a group session with key stakeholders and interviews with customers to align internal challenges and perception, as well as the customer viewpoint. We’ll cover how you perceive yourself, how others perceive you, and map key challenges.

A thorough review of your current brand positioning, existing marketing assets (website, social media, etc.), and current market perception to identify strengths, weaknesses, and opportunities.

We don’t limit to demographics, we run a customer survey and 1:1 discussions with them to understand their media habits, purchase habits, what they’re looking for from your brand and how you fit into their lives.

A full analysis of your competitive landscape, identifying key players, their strategies, and opportunities for significant differentiation.

Your Core: Clearly defined brand purpose, mission, values, and long-term vision.

Your Identity: Identification of your brand archetype, desired tone of voice, and foundational messaging matrix.

I’ll even bring in a top-notch designer if we decide your visual language needs an update.

Comprehensive voice guidelines, key brand phrases, and the identification of your core content pillars.

Crafting your compelling founder's story and the transformative narrative of your customer's journey.

A visual representation of how your different marketing channels can work together strategically across the customer journey (Awareness to Loyalty).

A clear, actionable plan outlining key goals, prioritised marketing channels, specific focus areas for the next three months, and initial campaign ideas.

High-level themes and recommended content types aligned with your audience and the customer journey.

Weekly status meetings to discuss progress, ask questions and give feedback. Two rounds of amends on all documents and a 6-week follow up with the project owner to stay on track.