Let’s get your socials started
social media launchpad
Best for UK businesses who are just starting out on social media and need help showing up professionally and consistently on Instagram and/or Facebook. You know you need to be present—but don’t know what to post, how often, or where to begin.
Why Choose the Social Media Launchpad? You know your business needs to be on social media because you have brilliant products or services and want to show them off, but you feel overwhelmed and want to learn what works from somebody who’s grown accounts before.
What Works on Social? Social content consumers want authenticity. It comes through in your brand voice, your story, your WHY for setting up your business. They want to see the people behind the products, to hear what your business stands for beyond selling. People come to social media for entertainment, and stories are the strongest way of cutting through and entertaining without a hard sell.
Am I Going to Receive AI-gen Content? AI can be a useful tool - it’s quick, it can give you direction, but it’ll never sound human. Content written with AI and no human editing stands out ‘like a soggy Sunday sandwich’ (whatever that’s supposed to mean - but have you noticed these similes are everywhere?)
AI has been trained to write in accordance with instructions such as sentence structure, capitalisation of letters and other grammatical rules - and squashing in a weird simile wherever it can. It might make you smile at first, but the novelty quickly wears off. If you want quick and cheap, use AI. If you want human, work with a content creator.
£600 - £750 per month
Key deliverables
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A light but impactful strategy session (45–60 mins) to define your key audience, your business goals on social, and what type of content will connect best with your ideal customer. This is pivotal to create content that cuts through.
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We concentrate efforts on where you’re most likely to get organic traction and build a community as a small business in the UK.
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Any Marketer or social media professional worth their salt always starts with strategy. We’ll have your tone of voice, your look and feel that stands out and key content pillars. It keeps your messaging consistent, your brand story at the heart and consistency drives recognition.
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You feel awkward in front of the camera? It’s OK - we all do.
I started creating content three years ago and I HATED the sound of my own voice, but now I create content that lands hundreds of thousands of eyeballs. (You work through the cringe).
I work with you 1:1, coming into your place of work to shoot content with you and your team, show you what performs and how we repurpose it for your business in line with the strategy.
I take it away and create Reels, Carousels and Static posts designed to be repurposed across channels.
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Visual consistency is important for a professional appeal and to land brand recognition before a viewer even notices a logo.
I create templates that will be reused with static content and show your products in a consistent way.
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I schedule the content for you so you don’t have to do a thing other than reply to your comments and DMs.
Each month I produce a report looking at what works
Native content entertains and connects
Working with me
