I’m a workaholic
about me
This is me
I’m a marketer by background and a founder by experience — Yorkshire-born, with chapters in London, Manchester and Edinburgh, now back home and building businesses between nursery runs.
After 12 years working on big-brand campaigns, I launched my own (taboo and proudly niche) product business — and quickly realised how overwhelming marketing is when you’re the one doing everything. That’s why I started The New Marketer: to give small business owners clarity, strategy and support that actually works.
Now I help purpose-led founders grow on their own terms — with smart, grounded marketing.
When I’m not deep in a brand strategy, you’ll find me writing, painting, doing yoga, or cooking something unnecessarily elaborate.
In 2022 I started manufacturing luxury bondage
(Yes, really). And with my background in brand building, it quickly amassed a cult-like following and became widely recognised for it’s differentiation and positioning.
Unfortunately, it meant I also had to become a content creator - and though I much prefer to be behind the camera than in front of it, I know how to make content that cuts through the crap.
This is why I’m such a passionate advocate for strategy,
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