woman in blue tank top standing beside white wall

Marketing isn't the problem. Knowing where to focus your effort and money, is.

Most businesses already have marketing activity in place.

What they're missing is a clear understanding of what's driving growth, where opportunities are being missed, and how everything should work together.

That's where we come in.

woman in blue tank top standing beside white wall

Marketing isn't the problem. Knowing where to focus your effort and money, is.

Most businesses already have marketing activity in place.

What they're missing is a clear understanding of what's driving growth, where opportunities are being missed, and how everything should work together.

That's where we come in.

Our services

No more disconnected marketing

Most businesses we speak to are already marketing themselves, the effort is there - but the challenge is that over time, different activities have been added without a clear plan behind them.

A website gets built. Social media is handed to someone. Ads get switched on and email marketing is started, forgotten and started again.

None of those decisions are necessarily wrong, but eventually it becomes difficult to answer some very important questions:

• What's actually driving enquiries?
• Which activities are generating revenue?
• Where are customers dropping off?
• What should we stop doing?
• What should we invest in more heavily?

That's where we come in.

We help businesses create structure around their marketing so decisions become clearer, investment becomes more efficient, and growth becomes easier to manage.

Our services

No more disconnected marketing

Most businesses we speak to are already marketing themselves, the effort is there - but the challenge is that over time, different activities have been added without a clear plan behind them.

A website gets built. Social media is handed to someone. Ads get switched on and email marketing is started, forgotten and started again.

None of those decisions are necessarily wrong, but eventually it becomes difficult to answer some very important questions:

• What's actually driving enquiries?
• Which activities are generating revenue?
• Where are customers dropping off?
• What should we stop doing?
• What should we invest in more heavily?

That's where we come in.

We help businesses create structure around their marketing so decisions become clearer, investment becomes more efficient, and growth becomes easier to manage.

Our services

No more disconnected marketing

Most businesses we speak to are already marketing themselves, the effort is there - but the challenge is that over time, different activities have been added without a clear plan behind them.

A website gets built. Social media is handed to someone. Ads get switched on and email marketing is started, forgotten and started again.

None of those decisions are necessarily wrong, but eventually it becomes difficult to answer some very important questions:

• What's actually driving enquiries?
• Which activities are generating revenue?
• Where are customers dropping off?
• What should we stop doing?
• What should we invest in more heavily?

That's where we come in.

We help businesses create structure around their marketing so decisions become clearer, investment becomes more efficient, and growth becomes easier to manage.

Business Meeting
Business Meeting

A different way of thinking

Most marketing agencies start with channels, but we start with the business.

Before deciding what marketing needs to happen, we look at:

• how the business makes money
• where growth is coming from
• what customers value
• what makes the business different
• where efficiency is being gained or lost

Only then do we decide what marketing should do.

Because marketing performs best when it's supporting a clear commercial objective rather than operating in isolation.

That's what turns marketing from a list of activities into a system that drives growth.

The TNM System

The TNM System

The TNM System

Everything we build is structured around four connected layers. Each one plays a distinct role.

Together, they form a system that compounds over time.

Everything we build is structured around four connected layers. Each one plays a distinct role.

Together, they form a system that compounds over time.

Everything we build is structured around four connected layers. Each one plays a distinct role.

Together, they form a system that compounds over time.

Everything works together. Nothing is optimised in isolation.

Everything works together. Nothing is optimised in isolation.

Everything works together. Nothing is optimised in isolation.

people sitting on chair

What this means for you

Connected execution

When marketing is built as a system, the decisions become clearer. You stop reacting to individual channel results and start understanding how the whole thing is performing — what’s contributing to growth, what’s creating friction, and where to focus next.

In practice, that means:

  • A clearer sense of direction across all your marketing activity

  • More efficient spend, concentrated where it’s actually driving growth

  • Better decision-making, grounded in how the system is behaving — not gut feel or last month’s numbers

  • Confidence in where to invest next, and what to stop doing

Everything we do is shaped by experience working on national brands within London agencies, where marketing is expected to deliver and every decision is tied to performance.

The New Marketer exists to bring the structure, direction and commercial focus of big-brand marketing into businesses and apply it in a way that is practical and relevant.

Everything we do is shaped by experience working on national brands within London agencies, where marketing is expected to deliver and every decision is tied to performance.

The New Marketer exists to bring the structure, direction and commercial focus of big-brand marketing into businesses and apply it in a way that is practical and relevant.

Business Meeting
Business Meeting
Business Meeting

Who we work with

We work best with businesses, both in Yorkshire and across the world, that are already up and running but want to grow in a more structured way.

Typically, they’ve tried different types of marketing but haven’t seen consistent results, or they feel like everything is a bit scattered and harder than it should be.

If that sounds familiar, you’re probably in the right place.

Our Services

You can work with us on individual areas, but everything we do sits within a wider system designed to improve how your marketing performs over time.

Strategy

Positioning, audience understanding, channel strategy, and growth roadmap. The foundation everything else is built on. Without this in place, everything that follows is harder than it needs to be.

Execution

Paid media, content and social, SEO, website, and CRM. Delivered consistently and built to work together — not as a set of separate services running in parallel.

Commercial Layer

Performance visibility, efficiency tracking, contribution awareness, and scenario planning. This is what keeps marketing and commercial thinking aligned — so the business is never surprised by what’s happening beneath the surface.

You can work with us on individual areas, but everything we do sits within a wider system designed to improve how your marketing performs over time.

Strategy

Positioning, audience understanding, channel strategy, and growth roadmap. The foundation everything else is built on. Without this in place, everything that follows is harder than it needs to be.

Execution

Paid media, content and social, SEO, website, and CRM. Delivered consistently and built to work together — not as a set of separate services running in parallel.

Commercial Layer

Performance visibility, efficiency tracking, contribution awareness, and scenario planning. This is what keeps marketing and commercial thinking aligned — so the business is never surprised by what’s happening beneath the surface.

Explore our services
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Ready to build a system that actually works?

Ready to build a system that actually works?

Testimonials

Trusted to deliver

Based in Doncaster, we're trusted to deliver by clients worldwide.

  • “The New Marketer's approach to marketing is so technical, precise and creative that we were blown away from the start.”

    Silk Touch Lashes

    Avo Karabet

  • “Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely."

    Pearls & Swine

    Bink Neptune

  • “From the outset, The New Marketer brought a wealth of marketing knowledge and asked the right questions to truly understand my business — translating my vision into a clear, strategic plan that would resonate with customers.”

    Arthouse Wallpaper

    Suraj Lalvani

  • Working with The New Marketer over the past few weeks has been truly transformative. What once felt like a jumbled collection of thoughts, ideas, and dreams has now evolved into a clear, structured plan with real momentum. The growth in my business during this short time has been monumental.

    Digital DNA

    Daniel Kidman

  • “The New Marketer's approach to marketing is so technical, precise and creative that we were blown away from the start.”

    Silk Touch Lashes

    Avo Karabet

  • Lydia is like your brain, but better. She takes the time to really get to know you and your business. In just two months, I have not only seen my business improve but also my state of mind—one of the best investments I have made for my business.

    Mill Pond Estate

    Toni Miller