Your step-by-step guide to building a brand that actually means something.
If you’re struggling to explain what your brand stands for (or keep rewriting it every few months), you’re not alone. A lack of clarity creates confusion for both you and your audience.
That’s why I created the Strong Brand Foundations Workbook: a high-impact framework that helps you define your brand with confidence and consistency.
Based on the same brand strategy work I use with clients, this workbook takes you beyond moodboards and logos — into purpose, positioning, and what sets your business apart.
With this document I am teaching you to think like a marketer. The exercises are fully guided - I will tell you where to pull information from and how to use it.
From analysing the market to identify your business opportunities, how to do a competitor analysis, segmenting your target audience and writing sales messages they’ll respond to.
What’s Inside: 🔍
✅ Guided prompts across a full brand development framework
✅ Real-world examples to help you shape your thinking
✅ Printable as A3 (if you’re old fashioned like me) or editable Canva template
✅ Created to give founders a brand they can grow with
✅ Perfect for launches, rebrands, and strategy resets
Your step-by-step guide to building a brand that actually means something.
If you’re struggling to explain what your brand stands for (or keep rewriting it every few months), you’re not alone. A lack of clarity creates confusion for both you and your audience.
That’s why I created the Strong Brand Foundations Workbook: a high-impact framework that helps you define your brand with confidence and consistency.
Based on the same brand strategy work I use with clients, this workbook takes you beyond moodboards and logos — into purpose, positioning, and what sets your business apart.
With this document I am teaching you to think like a marketer. The exercises are fully guided - I will tell you where to pull information from and how to use it.
From analysing the market to identify your business opportunities, how to do a competitor analysis, segmenting your target audience and writing sales messages they’ll respond to.
What’s Inside: 🔍
✅ Guided prompts across a full brand development framework
✅ Real-world examples to help you shape your thinking
✅ Printable as A3 (if you’re old fashioned like me) or editable Canva template
✅ Created to give founders a brand they can grow with
✅ Perfect for launches, rebrands, and strategy resets
Image 1 of 5
Image 2 of 5
Image 3 of 5
Image 4 of 5
Image 5 of 5