








Business Plan
This one’s built for you - the founder who wants to grow something meaningful and commercially sound.
It’s based on a real business plan I wrote a few years ago, used to secure funding and map out long-term growth. I’ve stripped out any commercially sensitive details, but left in everything that will help you: real research, usable structure, and insight into what a best-practice plan looks like. You'll even find editable audience research and purchasing insight you can repurpose for your own use.
Each section includes a short explainer, guidance on what to include, and where to find the information so you're never stuck wondering what goes where.
What’s Inside: 🧭
✅ Editable business plan based on a real-world example
✅ Built-in explainers and prompts for each section
✅ Covers brand, audience, opportunity, marketing, financials, and operations
✅ Includes reusable research (e.g. purchase behaviour, audience insight)
✅ Google Doc format for easy collaboration and future updates
✅ Perfect for investor decks, funding applications, or getting clear on your own strategy
This one’s built for you - the founder who wants to grow something meaningful and commercially sound.
It’s based on a real business plan I wrote a few years ago, used to secure funding and map out long-term growth. I’ve stripped out any commercially sensitive details, but left in everything that will help you: real research, usable structure, and insight into what a best-practice plan looks like. You'll even find editable audience research and purchasing insight you can repurpose for your own use.
Each section includes a short explainer, guidance on what to include, and where to find the information so you're never stuck wondering what goes where.
What’s Inside: 🧭
✅ Editable business plan based on a real-world example
✅ Built-in explainers and prompts for each section
✅ Covers brand, audience, opportunity, marketing, financials, and operations
✅ Includes reusable research (e.g. purchase behaviour, audience insight)
✅ Google Doc format for easy collaboration and future updates
✅ Perfect for investor decks, funding applications, or getting clear on your own strategy