Running a business is exciting — but it’s hard when you're chasing
your tail.
Sustainable growth doesn’t happen by accident. If your marketing feels reactive, scattered, or uncertain, you’re not alone. Most founders start that way — juggling too many ideas and chasing what worked for someone else.
The New Marketer helps you step back, get clear, and build a plan designed for you. We bring marketing structure and commercial foundations together so you can focus on execution — knowing every step is part of a bigger picture.
Make the most of your business opportunity
Testimonials
Real Results from Real Founders
Our approach
We build structure to drive results.
The New Marketer helps founder-led businesses build strong brands and stronger bottom lines.
After more than a decade working with global brands — and four years running my own ecommerce business — I saw how many founders were growing without a clear plan. I started The New Marketer to change that, combining strategy-led marketing and commercial structure to help small businesses grow with purpose, profit, and confidence.
30%
Growth measured
25%
Cost savings
Our commitment
Growth happens on strong strategic foundations
Find your edge, so your business stands out, connects with the right audience, and converts that attention into growth.
Your product is what people buy once. Your brand is why they come back. But it’s the commercial structure behind it that makes growth possible and sustainable.
We look at your business as a whole: brand, marketing, and finance working together. Not short-term metrics or vanity wins, but the systems, strategy, and story that drive real, long-term results.
Our team
Meet our Strategists
Led by Lydia + Grace and a lean team of designers, developers and channel specialists to deliver strategy that drives results.
