THE NEW MARKETER
THE NEW MARKETER
THE NEW MARKETER
Less Guesswork. More Growth.
For founders who feel like they've got a business with real potential, but lack the structure and direction to deliver on their ambition.
Less Guesswork. More Growth.
For founders who feel like they've got a business with real potential, but lack the structure and direction to deliver on their ambition.
Running a business is exciting — but it’s hard when you're chasing
your tail.
Sustainable growth doesn’t happen by accident. If your marketing feels reactive, scattered, or uncertain, you’re not alone. Most founders start that way — juggling too many ideas and chasing what worked for someone else.
The New Marketer helps you step back, get clear, and build a plan designed for you. We bring marketing structure and commercial foundations together so you can focus on execution — knowing every step is part of a bigger picture.
Make the most of your business opportunity
Early Stage
Scale Up
Strong Marketing Foundations
£795
If your marketing feels scattered or uncertain, this is where you get focused. Together, we’ll define what makes your brand different, who you’re really speaking to, and how to reach them with purpose. You’ll leave with total clarity on your positioning, sales messages that resonate, and a simple 8-week roadmap that turns ideas into consistent action.
Most Popular
Strong Business Foundations
£1195
The complete setup for founders who want to do it properly from the start. We’ll build your brand, marketing, and financial base together so everything works in sync. You’ll walk away with clarity, confidence, and a clear plan to launch — knowing how to attract customers and manage your money as you grow.
Strong Finance Foundations
£595
This is where we strengthen your financial understanding as a business owner so you stop winging it when it comes to money. We’ll map your spending, margins, and targets so you know exactly what your business can afford, what to charge, and how to plan for profit. You’ll walk away with a structure that makes smart financial decisions second nature.
Early Stage
Scale Up
Strong Marketing Foundations
£795
If your marketing feels scattered or uncertain, this is where you get focused. Together, we’ll define what makes your brand different, who you’re really speaking to, and how to reach them with purpose. You’ll leave with total clarity on your positioning, sales messages that resonate, and a simple 8-week roadmap that turns ideas into consistent action.
Most Popular
Strong Business Foundations
£1195
The complete setup for founders who want to do it properly from the start. We’ll build your brand, marketing, and financial base together so everything works in sync. You’ll walk away with clarity, confidence, and a clear plan to launch — knowing how to attract customers and manage your money as you grow.
Strong Finance Foundations
£595
This is where we strengthen your financial understanding as a business owner so you stop winging it when it comes to money. We’ll map your spending, margins, and targets so you know exactly what your business can afford, what to charge, and how to plan for profit. You’ll walk away with a structure that makes smart financial decisions second nature.
Early Stage
Scale Up
Strong Marketing Foundations
£795
If your marketing feels scattered or uncertain, this is where you get focused. Together, we’ll define what makes your brand different, who you’re really speaking to, and how to reach them with purpose. You’ll leave with total clarity on your positioning, sales messages that resonate, and a simple 8-week roadmap that turns ideas into consistent action.
Most Popular
Strong Business Foundations
£1195
The complete setup for founders who want to do it properly from the start. We’ll build your brand, marketing, and financial base together so everything works in sync. You’ll walk away with clarity, confidence, and a clear plan to launch — knowing how to attract customers and manage your money as you grow.
Strong Finance Foundations
£595
This is where we strengthen your financial understanding as a business owner so you stop winging it when it comes to money. We’ll map your spending, margins, and targets so you know exactly what your business can afford, what to charge, and how to plan for profit. You’ll walk away with a structure that makes smart financial decisions second nature.
Not sure which you need? We’ll recommend the right one on your discovery call.
Not sure which you need? We’ll recommend the right one on your discovery call.
Testimonials
Real Results from Real Founders
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely."
Pearls & Swine
Bink Neptune
“From the outset, Lydia brought a wealth of marketing knowledge and asked the right questions to truly understand my business — translating my vision into a clear, strategic plan that would resonate with customers.”
Esselle Retail
Suraj Lalvani
“I came into this meeting feeling completely lost about how to reach people beyond my niche, and left with clarity, practical tools, and a clear next step. The way she broke down brand strategy into simple, actionable pieces was exactly what I needed. I now feel more confident about how to position Sorone, create content, and grow my waitlist.”
Sorone app.
Helen
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
Lydia is like your brain, but better. She takes the time to really get to know you and your business, so before you know it, you are finishing each other's sentences and the ideas are flowing. In just two months, I have not only seen my business improve but also my state of mind—one of the best investments I have made for my business.
Mill Pond Estate
Toni Miller
I found everything so overwhelming. Working with Lydia so far has been a breath of fresh air. Being able to film content with another pair of hands and some direction is a game changer. Really looking forward to us working together with my new strategy and seeing it having a big impact on my business which I believe it will!
The Mutha Project
Giorgina Falcone
“Lydia has consistently gone above and beyond for me — offering not just advice and strategy, but genuine reassurance and encouragement when I needed it most.”
Blossom Up Boutique
Sana Naqvi
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely."
Pearls & Swine
Bink Neptune
“From the outset, Lydia brought a wealth of marketing knowledge and asked the right questions to truly understand my business — translating my vision into a clear, strategic plan that would resonate with customers.”
Esselle Retail
Suraj Lalvani
“I came into this meeting feeling completely lost about how to reach people beyond my niche, and left with clarity, practical tools, and a clear next step. The way she broke down brand strategy into simple, actionable pieces was exactly what I needed. I now feel more confident about how to position Sorone, create content, and grow my waitlist.”
Sorone app.
Helen
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
Lydia is like your brain, but better. She takes the time to really get to know you and your business, so before you know it, you are finishing each other's sentences and the ideas are flowing. In just two months, I have not only seen my business improve but also my state of mind—one of the best investments I have made for my business.
Mill Pond Estate
Toni Miller
I found everything so overwhelming. Working with Lydia so far has been a breath of fresh air. Being able to film content with another pair of hands and some direction is a game changer. Really looking forward to us working together with my new strategy and seeing it having a big impact on my business which I believe it will!
The Mutha Project
Giorgina Falcone
“Lydia has consistently gone above and beyond for me — offering not just advice and strategy, but genuine reassurance and encouragement when I needed it most.”
Blossom Up Boutique
Sana Naqvi
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely."
Pearls & Swine
Bink Neptune
“From the outset, Lydia brought a wealth of marketing knowledge and asked the right questions to truly understand my business — translating my vision into a clear, strategic plan that would resonate with customers.”
Esselle Retail
Suraj Lalvani
“I came into this meeting feeling completely lost about how to reach people beyond my niche, and left with clarity, practical tools, and a clear next step. The way she broke down brand strategy into simple, actionable pieces was exactly what I needed. I now feel more confident about how to position Sorone, create content, and grow my waitlist.”
Sorone app.
Helen
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
Lydia is like your brain, but better. She takes the time to really get to know you and your business, so before you know it, you are finishing each other's sentences and the ideas are flowing. In just two months, I have not only seen my business improve but also my state of mind—one of the best investments I have made for my business.
Mill Pond Estate
Toni Miller
I found everything so overwhelming. Working with Lydia so far has been a breath of fresh air. Being able to film content with another pair of hands and some direction is a game changer. Really looking forward to us working together with my new strategy and seeing it having a big impact on my business which I believe it will!
The Mutha Project
Giorgina Falcone
“Lydia has consistently gone above and beyond for me — offering not just advice and strategy, but genuine reassurance and encouragement when I needed it most.”
Blossom Up Boutique
Sana Naqvi
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
Sales this month
+30%
Sales this month
+30%
Sales this month
+30%
Our approach
We build structure to drive results.
The New Marketer helps founder-led businesses build strong brands and stronger bottom lines.
After more than a decade working with global brands — and four years running my own ecommerce business — I saw how many founders were growing without a clear plan. I started The New Marketer to change that, combining strategy-led marketing and commercial structure to help small businesses grow with purpose, profit, and confidence.
Ready to get your business moving? Book a free discovery call to find out exactly where to focus.
Ready to get your business moving? Book a free discovery call to find out exactly where to focus.
30%
Growth measured
25%
Cost savings
30%
Growth measured
25%
Cost savings
30%
Growth measured
25%
Cost savings
Our commitment
Growth happens on strong strategic foundations
Find your edge, so your business stands out, connects with the right audience, and converts that attention into growth.
Your product is what people buy once. Your brand is why they come back. But it’s the commercial structure behind it that makes growth possible and sustainable.
We look at your business as a whole: brand, marketing, and finance working together. Not short-term metrics or vanity wins, but the systems, strategy, and story that drive real, long-term results.
Our team
Meet our Strategists
Led by Lydia + Grace and a lean team of designers, developers and channel specialists to deliver strategy that drives results.
Lydia Coulter
Founder & Marketing Strategist
Lydia Coulter
Founder & Marketing Strategist
Lydia Coulter
Founder & Marketing Strategist
Grace Bailey-Hinks
Finance Strategist
Grace Bailey-Hinks
Finance Strategist
Grace Bailey-Hinks
Finance Strategist