Our journey
It started with a simple but powerful idea
I spent twelve years in international agencies working with big brands and big budgets. Then I built my own product business from scratch, applying big brand strategy to a small company. It worked, and it showed me where founders really need support.
Three years ago I grew a client’s revenue by 52% with organic marketing alone, powered by social and CRM.
Orders poured in but the cash flew out as quickly as it came in. The issue was not demand, it was the commercial structure behind it.
My view is simple, brands that stand out and run on strong commercial foundations win. Marketing and finance must work together so growth turns into profit.
That is why I built The New Marketer: strategy that connects positioning, plans and numbers, so momentum actually sticks.
Our values
We partner with founders to demonstrate the why behind the how, so you can make informed decisions with confidence. We explain what we do and why, not just the steps, and if we are not the right fit we will say so and introduce someone who is; we stay in our lane.
Our approach
Strategy is how you stop winging it. We turn your goal into the few levers that matter and focus delivery on aligned, efficient actions. You can work with us at any budget: DIY toolkits, when-you-need-it support via the Brand Builder Club, or bespoke 1:1 brand, marketing and financial strategy.
We combine big brand thinking with practical tools for small businesses to build systems, structures and pricing for sustainable growth. Everything is tailored to your business and goals.
Our team
Meet our team of experts
Led by Lydia + Grace and a lean team of designers, developers and channel specialists to deliver strategy that drives results.
