Our journey
It started with a simple but powerful idea
There’s often a disconnect between how marketing is run and how the business is managed.
In larger agencies and established brands, marketing decisions are made with commercial accountability built in — budgets are justified, performance is understood in context, and activity is expected to translate into something meaningful for the business.
In growing businesses, that link is often missing.
Marketing is being done — sometimes well — but it isn’t always being translated into a language that finance teams or decision-makers can properly assess. Which makes it harder to justify spend, harder to plan ahead, and harder to understand what’s actually working.
The New Marketer was built to close that gap.
Drawing on experience across both global agencies and independent brands, we connect the work being done in marketing with the commercial reality of the business — making it easier to understand, easier to manage, and easier to make decisions on.
Our team
The people behind the work
Led by Lydia + Grace and a lean team of designers, developers and channel specialists to deliver strategy that drives results.
Lydia leads strategy and client relationships across The New Marketer. With a background in London agencies running campaigns for national brands, she brings a level of strategic and commercial thinking to growing businesses — and applies it in a way that’s practical and relevant to where clients actually are.
Grace brings the financial and commercial rigour that sits at the heart of how The New Marketer works. As a Financial Strategist, she ensures that the commercial layer of every client engagement is built on sound financial thinking — from contribution margin analysis to forecasting and scenario planning. She’s the reason our commercial awareness goes beyond marketing metrics.
The Wider Team
Alongside Lydia and Grace, The New Marketer works with a team of specialists across every discipline we deliver: developers, designers, SEO specialists, and social media managers.
Everyone works within the same system-led framework — so whatever we’re delivering, it’s built to connect.