you know growth is possible but you need a stategic plan to make it happen.

I get it. You're a founder, not a full-time marketing guru.

That's why The New Marketer champions a strategy-first philosophy. I bring the sharp, insightful thinking honed over 12 years working with big brands – the kind that drives real impact – and translate it into clear, actionable steps that make sense for your business reality.

Forget the jargon and endless to-do lists; let’s focus on building a solid foundation that delivers clarity, structure, and, most importantly, sustainable scale for your growth.

what do I actually do then?

I help you stop spinning your wheels and start making real progress.

A strong business doesn’t just have a great product - it deeply understands its customer, the problems they face, and how to position itself as the clear solution. It communicates this value consistently, in the right places, at a price point people are willing to pay.

That’s what effective marketing does—and it’s critical to sustainable growth.

But many founder-led businesses get caught in a common trap: they lead with the product, spend months (or years) building it, and leave the challenge of “selling it” for later. There's often an unspoken hope that if the product is good enough, people will come. But in today’s crowded market, that’s rarely true.

Here’s what I see again and again:

  1. Customers don’t understand why they should buy from a business because there’s no brand narrative

  2. Businesses struggle to stand out from competitors because they haven’t defined a clear positioning

  3. Brands focus on product features instead of customer benefits—so the messaging doesn’t resonate

  4. They try to appeal to everyone, but end up connecting with no one

  5. Marketing is seen as a set of tasks (social, content, paid ads) rather than a core part of business strategy

COre offers

  • Clarity Catalyst

    Gain Your Marketing Foundation

    Ideal For: Start-ups, side hustlers, or early-stage businesses needing clear brand direction and a foundational marketing plan to build upon.

    Unlock a clear understanding of your brand's "why," your ideal customer, and your unique place in the market, providing the essential first steps to confident marketing.

    Learn more

  • Growth Accelerator

    Unlock Strategic Growth

    Ideal For: Businesses ready to scale with purpose or those needing to course-correct with a stronger, more comprehensive brand and marketing strategy for multi-channel impact.

    Gain a robust, actionable roadmap for your brand and marketing, providing the clarity and structure needed to move beyond reactive efforts and achieve sustainable growth.

    Learn more

For many small businesses just starting out, jumping straight into a full-blown strategy can feel overwhelming.

New or early-stage UK small businesses who are just starting out on social media and need help showing up professionally and consistently on Instagram and Facebook. You know you need to be present—but don’t know what to post, how often, or where to begin.

social media launchpad

About Lydia

After 12 years working in some of the UK’s top marketing agencies — bringing big-budget campaigns to life for household names — I started my own product-based business.

Suddenly I was the founder, the marketer, the product developer, the finance department… I knew what great marketing looked like, but I also saw how unhelpful most of the advice out there was for small business owners.

So I built The New Marketer — a consultancy that brings clarity, strategy and structure to brands at the start of something big.

new client enquiry

Interested in working together? Fill out some info and I will be in touch within 2 working days.