THE NEW MARKETER
THE NEW MARKETER
THE NEW MARKETER
Make the Money
Side of Business Make Sense.
For founders making money but unsure where it’s going — learn how to understand your numbers, plan for profit, and grow with confidence.
Make the Money
Side of Business Make Sense.
For founders making money but unsure where it’s going — learn how to understand your numbers, plan for profit, and grow with confidence.
Running a business is exciting — but it’s daunting when you aren't confident in your figures.
You’ve built something that’s working but the money side still feels like guesswork.
Each month, you’re asking yourself:
Am I pricing this right?
Can I afford to hire or invest?
Why does it never feel like there’s as much left as there should be?
What you need is a support to understand the commercials, so you can plan for growth.
Understand your numbers, and grow with intention.
Early Stage
Scale Up
Focussed Finance Call
£295
The focused session for founders who want to understand their numbers properly. We’ll tackle one key area — cashflow, pricing, forecasting, or profit — and make it simple to manage. You’ll leave with clarity, confidence, and a practical plan to make your money work harder as your business grows.
Focussed Finance Call
£295
The focused session for founders who want to understand their numbers properly. We’ll tackle one key area — cashflow, pricing, forecasting, or profit — and make it simple to manage. You’ll leave with clarity, confidence, and a practical plan to make your money work harder as your business grows.
Focussed Finance Call
£295
The focused session for founders who want to understand their numbers properly. We’ll tackle one key area — cashflow, pricing, forecasting, or profit — and make it simple to manage. You’ll leave with clarity, confidence, and a practical plan to make your money work harder as your business grows.
Most Popular
Strong Business Foundations
£1195
The complete setup for founders who want to do it properly from the start. We’ll build your brand, marketing, and financial base together so everything works in sync. You’ll walk away with clarity, confidence, and a clear plan to launch — knowing how to attract customers and manage your money as you grow.
Strong Business Foundations
£1195
The complete setup for founders who want to do it properly from the start. We’ll build your brand, marketing, and financial base together so everything works in sync. You’ll walk away with clarity, confidence, and a clear plan to launch — knowing how to attract customers and manage your money as you grow.
Strong Business Foundations
£1195
The complete setup for founders who want to do it properly from the start. We’ll build your brand, marketing, and financial base together so everything works in sync. You’ll walk away with clarity, confidence, and a clear plan to launch — knowing how to attract customers and manage your money as you grow.
Finance Foundations for Founders
£595
This is where we strengthen your financial understanding as a business owner so you stop winging it when it comes to money. We’ll map your spending, margins, and targets so you know exactly what your business can afford, what to charge, and how to plan for profit. You’ll walk away with a structure that makes smart financial decisions second nature.
Finance Foundations for Founders
£595
This is where we strengthen your financial understanding as a business owner so you stop winging it when it comes to money. We’ll map your spending, margins, and targets so you know exactly what your business can afford, what to charge, and how to plan for profit. You’ll walk away with a structure that makes smart financial decisions second nature.
Finance Foundations for Founders
£595
This is where we strengthen your financial understanding as a business owner so you stop winging it when it comes to money. We’ll map your spending, margins, and targets so you know exactly what your business can afford, what to charge, and how to plan for profit. You’ll walk away with a structure that makes smart financial decisions second nature.
Not sure which you need? We’ll recommend the right one on your discovery call.
Not sure which you need? We’ll recommend the right one on your discovery call.
Testimonials
Real Results from Real Founders
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely."
Pearls & Swine
Bink Neptune
“From the outset, Lydia brought a wealth of marketing knowledge and asked the right questions to truly understand my business — translating my vision into a clear, strategic plan that would resonate with customers.”
Esselle Retail
Suraj Lalvani
“I came into this meeting feeling completely lost about how to reach people beyond my niche, and left with clarity, practical tools, and a clear next step. The way she broke down brand strategy into simple, actionable pieces was exactly what I needed. I now feel more confident about how to position Sorone, create content, and grow my waitlist.”
Sorone app.
Helen
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
Lydia is like your brain, but better. She takes the time to really get to know you and your business, so before you know it, you are finishing each other's sentences and the ideas are flowing. In just two months, I have not only seen my business improve but also my state of mind—one of the best investments I have made for my business.
Mill Pond Estate
Toni Miller
I found everything so overwhelming. Working with Lydia so far has been a breath of fresh air. Being able to film content with another pair of hands and some direction is a game changer. Really looking forward to us working together with my new strategy and seeing it having a big impact on my business which I believe it will!
The Mutha Project
Giorgina Falcone
“Lydia has consistently gone above and beyond for me — offering not just advice and strategy, but genuine reassurance and encouragement when I needed it most.”
Blossom Up Boutique
Sana Naqvi
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely."
Pearls & Swine
Bink Neptune
“From the outset, Lydia brought a wealth of marketing knowledge and asked the right questions to truly understand my business — translating my vision into a clear, strategic plan that would resonate with customers.”
Esselle Retail
Suraj Lalvani
“I came into this meeting feeling completely lost about how to reach people beyond my niche, and left with clarity, practical tools, and a clear next step. The way she broke down brand strategy into simple, actionable pieces was exactly what I needed. I now feel more confident about how to position Sorone, create content, and grow my waitlist.”
Sorone app.
Helen
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
Lydia is like your brain, but better. She takes the time to really get to know you and your business, so before you know it, you are finishing each other's sentences and the ideas are flowing. In just two months, I have not only seen my business improve but also my state of mind—one of the best investments I have made for my business.
Mill Pond Estate
Toni Miller
I found everything so overwhelming. Working with Lydia so far has been a breath of fresh air. Being able to film content with another pair of hands and some direction is a game changer. Really looking forward to us working together with my new strategy and seeing it having a big impact on my business which I believe it will!
The Mutha Project
Giorgina Falcone
“Lydia has consistently gone above and beyond for me — offering not just advice and strategy, but genuine reassurance and encouragement when I needed it most.”
Blossom Up Boutique
Sana Naqvi
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely."
Pearls & Swine
Bink Neptune
“From the outset, Lydia brought a wealth of marketing knowledge and asked the right questions to truly understand my business — translating my vision into a clear, strategic plan that would resonate with customers.”
Esselle Retail
Suraj Lalvani
“I came into this meeting feeling completely lost about how to reach people beyond my niche, and left with clarity, practical tools, and a clear next step. The way she broke down brand strategy into simple, actionable pieces was exactly what I needed. I now feel more confident about how to position Sorone, create content, and grow my waitlist.”
Sorone app.
Helen
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
Lydia is like your brain, but better. She takes the time to really get to know you and your business, so before you know it, you are finishing each other's sentences and the ideas are flowing. In just two months, I have not only seen my business improve but also my state of mind—one of the best investments I have made for my business.
Mill Pond Estate
Toni Miller
I found everything so overwhelming. Working with Lydia so far has been a breath of fresh air. Being able to film content with another pair of hands and some direction is a game changer. Really looking forward to us working together with my new strategy and seeing it having a big impact on my business which I believe it will!
The Mutha Project
Giorgina Falcone
“Lydia has consistently gone above and beyond for me — offering not just advice and strategy, but genuine reassurance and encouragement when I needed it most.”
Blossom Up Boutique
Sana Naqvi
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
Sales this month
+30%
Sales this month
+30%
Sales this month
+30%
Our approach
Advice that makes sense, without the jargon.
The New Marketer helps founder-led businesses build strong brands and stronger bottom lines.
Our finance strategist, Grace Bailey-Hinks, works with small business owners who want to understand how their business performs and what to do next. Together, we’ll make the numbers side of your business feel simple and actionable — so you can focus on growth with confidence.
"I've spent 11+ years working across private sector and private equity. Now I'm bringing this experience to help small businesses built commercially viable ventures."
Ready to get your business moving? Book a free discovery call to find out exactly where to focus.
Ready to get your business moving? Book a free discovery call to find out exactly where to focus.
30%
Growth measured
25%
Cost savings
30%
Growth measured
25%
Cost savings
30%
Growth measured
25%
Cost savings
Our commitment
Plan your growth with the numbers to back it up.
Understand your numbers, so your business can grow with confidence, control, and purpose.
Revenue shows progress, but profit tells the truth — and it’s the financial structure behind the scenes that keeps growth sustainable.
We don’t just look at what you earn, but how your business performs as a whole: pricing, cashflow, and profit working together. Not spreadsheets or guesswork, but simple, strategic systems that give you a clear view of where you are and how to move forward.
Our team
Meet our Strategists
Led by Lydia + Grace and a lean team of designers, developers and channel specialists to deliver strategy that drives results.
Lydia Coulter
Founder & Marketing Strategist
Lydia Coulter
Founder & Marketing Strategist
Lydia Coulter
Founder & Marketing Strategist
Grace Bailey-Hinks
Finance Strategist
Grace Bailey-Hinks
Finance Strategist
Grace Bailey-Hinks
Finance Strategist