Oct 15, 2025
After more than a decade of writing strategies for businesses of all shapes and sizes, one thing is consistently true: the strategy is never the hard part.
The hard part is implementation.
I’ve spent 12 years turning big ambitions into small, deliberate actions - helping businesses move towards something significant by focusing on what they can actually do today. Not someday. Not when they “feel ready.” Today.
Strategy doesn’t work in theory, it only works when it’s built into your decision-making, your to-do list, your roadmap.
It starts with more than just a brand framework
A strategy isn’t just a pretty brand deck or a colour-coded customer persona. It’s a system of understanding:
Who you’re here to serve
What they want and why
What you offer that’s meaningfully different
Where the opportunities are in the market
How you plan to reach your goals
Even that isn’t enough. The real work is turning all of that insight into momentum — building products people want to buy, crafting messaging they’ll understand and care about, and planning campaigns that move the needle in real, tangible ways.
It’s what separates direction from guesswork, execution from overwhelm.
Strategy should tell you what to do next — not just why it matters
Too many founders are sitting on strategies that look beautiful but don’t guide their next move.
They’ve got values and vision statements, but no prioritised roadmap. They’ve mapped out their goals, but haven’t connected those goals to specific actions that would actually make them happen.
And when that happens, the strategy loses power. It becomes a static document. A box ticked. Something you did once, but haven’t opened since.
The real value of strategy is in what it helps you do - consistently, sustainably, and with confidence.
The truth is: most businesses don’t fail because of a bad idea. They fail because of messy execution, poor prioritisation, and no clear way to measure progress.
Make the next step obvious
That’s what a good strategy does. It makes your next step feel obvious.
It tells you what to focus on this week - and what to stop wasting time on. It helps you say no to the shiny distractions and yes to the tasks that build long-term value.
It makes the big, overwhelming goal feel a little less scary, because you can see how small actions add up - how testing a headline, refining a funnel, or improving a welcome sequence all play a role in moving the business forward.
That’s how momentum is built. Quietly. Incrementally. And then all at once.
Don’t just build a strategy. Use it.
A strategy doesn’t have to be complicated but it does have to be useful.
If you can’t look at your plan and answer the question “What should I be doing this week?” — something’s gone wrong.
You don’t need a 100-page deck. You need a system that helps you focus, act, and adapt. A strategy that exists in your business, not just your files. One that aligns your goals with your habits and your actions with your outcomes.
That’s what turns vision into traction. That’s what actually grows a business. And that’s what we do at The New Marketer.
Key takeaway for founders:
Don’t settle for a strategy that looks smart but doesn’t change how you operate. A great strategy is one that lives in your calendar, not just your Google Drive. Whether you’re launching something new or scaling what already works, make sure you’ve got a plan that translates ambition into action - and tells you exactly what to do next.
If you need a strategy for your business that gets you unstuck and starts moving you forward.