Nov 12, 2025
One of the most powerful things a founder can do is build a product they genuinely needed themselves. It’s often where the strongest brands begin - a real problem, a practical solution, and a clear gap in the market.
But building something based on your own experience is only the starting point. If you want your product to scale beyond you, you have to show your audience that the problem you solved isn’t just yours. It’s theirs, too.
A recent video by Ayoosha Studio is a masterclass in doing this well. You can watch it here.
From lived experience to universal need
The product itself is simple but what makes the video stand out is the way she frames it. She doesn't just show the solution - she walks you through the problem. A problem she’s lived with. One that’s frustrating, everyday, and deeply relatable to her audience.
You’re not watching a pitch, you’re watching a founder narrate a shared experience and then show how her product fits in as a natural, thoughtful solution.
It doesn’t feel like selling. It feels like recognition.
This is the difference between saying “here’s my product” and saying “I see what you’re dealing with and I made this because I get it.”
That’s what makes it land.
The audience has to see themselves in the message
A lot of product-led founders make the mistake of thinking because it worked for me, it will work for everyone, and sometimes that’s true, but the job of your marketing isn’t to assume your audience connects with your story.
It’s to bridge the gap to explicitly show them how their life could be improved by the thing you’ve created.
In this video, the founder doesn’t just say “this was a pain point for me.” She shows the product in context, she explains the logic behind the design and demonstrates how it fits into real life. She connects the dots between her lived experience and the needs of her wider audience.
That’s what creates resonance and builds trust.
And when your audience trusts that you understand their needs, they’re far more likely to buy.
Know the line between personal story and universal relevance
Your own story can be the foundation of your brand but it can’t be the only story. You have to go beyond your pain point and start asking: “Who else feels like this? And how can I make sure they see themselves in what I’ve built?”
That’s where strong messaging comes in and where you move from “founder-first” to “customer-focused.”
And as Ayoosha Studio shows when you hit that balance, the content becomes magnetic. It stops people scrolling. It creates conversation. It turns customers into advocates.
Key takeaway for founders and creators:
If your product was born from your own frustration, that’s a great starting point. But don’t stop there. Frame your messaging around the shared experience - show your audience that you see them, and make it clear that your product was built for them as much as it was for you.
Watch how your engagement shifts when you start leading with empathy, not just invention.
If you need help on creating content that resonates, book a free discovery call today.