Meet The New Marketer: A Modern Marketing Consultancy for Yorkshire & Manchester SMEs
If you’re a small or medium-sized business based in Yorkshire or Manchester, chances are you’ve felt the growing pressure to “do marketing” — to be online, to stand out, to grow — but without the time, clarity, or in-house expertise to do it strategically. That’s where I come in.
I'm Lydia, founder of The New Marketer, a modern marketing consultancy purpose-built for founder-led businesses who are ready to stop guessing and start growing with intention.
Who I Am
I’m not your typical marketer. I don’t deal in fluff or funnel hacks. I work with real businesses, often run by passionate, hands-on founders who’ve grown their company from the ground up — and are now hitting that uncomfortable stage where things feel chaotic, inconsistent, or uncertain.
With a background in big-brand marketing and years of experience working with (and founding my own) SMEs, I bridge the gap between high-level thinking and everyday business realities. That means no jargon, no generic plans — just clear, actionable marketing strategy that aligns with your business goals.
What I Do
At The New Marketer, I help small and medium-sized businesses get clear on three critical things:
Who you're for – Your ideal customer and what they actually care about
What makes you different – Your brand positioning and messaging
Where to focus your efforts – A practical roadmap for growth across the right channels
Whether you’re just starting out or are further along and ready to scale, I offer three core packages designed to meet you where you are:
Clarity Catalyst (from £1,250)
Perfect for startups and early-stage businesses in Yorkshire or Manchester looking for foundational brand clarity and an initial marketing direction. You'll walk away knowing what you stand for, who you're speaking to, and how to start showing up with purpose.
Growth Accelerator (from £3,000)
This is for growing SMEs who have traction but need a scalable marketing strategy. It includes deep customer insights, a tailored 90-day marketing roadmap, content strategy, and campaign planning — everything you need to stop reacting and start leading with confidence.
Social Launchpad (from £450)
A budget-friendly option to help new businesses establish a consistent, strategic social media presence on Instagram and Facebook — your key organic channels as an SME. Ideal for businesses in the early stages of building their online visibility.
Why SMEs Work With Me
I’m proud to work with businesses across Yorkshire and Greater Manchester (and beyond), from independent shops and service providers to fast-growing e-commerce brands. What they all have in common? A desire to cut through the noise, connect with the right people, and build something meaningful — not just chase likes or jump on trends.
As a marketing consultant who understands the unique challenges of SMEs, I bring a grounded, strategic approach that fits your stage of business — without the bloated agency fees or vague advice.
Ready to Market With Confidence?
If you’re tired of second-guessing your marketing and want to build a brand that grows with you, I’d love to chat.
