THE NEW MARKETER
THE NEW MARKETER
THE NEW MARKETER
Strategic Marketing meets Financial Planning for Brands Built to Last
Because building a strong business means knowing how to reach your audience and how to make the numbers work.
Strategic Marketing meets Financial Planning for Brands Built to Last
Because building a strong business means knowing how to reach your audience and how to make the numbers work.
Our services
We are strategy specialists
Stop switching tactics, second guessing decisions or wasting time on tasks that don’t drive you forward.
The New Marketer exists to bring structure to your business
With strategic marketing and financial insight, we help founders like you make smarter decisions, build stronger brands, and grow businesses that last (and profitably)
Need customised services?
Need customised services?
Sales this month
+30%
Sales this month
+30%
Sales this month
+30%
Our approach
Helping founders grow on strong foundations.
Running a business is exciting but it’s also hard, especially if you feel like you’re flying blind. You’re spinning plates, second-guessing decisions, and trying to figure out where your time (and money) is best spent.
That is where we come in:
At The New Marketer, we help founder-led businesses build strong brands with commercial structure to support longevity.
Whether you’re just getting started or scaling something brilliant, we help you lay solid foundations across your brand, marketing, content, pricing, and financial planning.
Our journey began 12 years ago
Our journey began 12 years ago
Why choose us
Not your average Marketing agency
Not your average Marketing agency
We consider both marketing and money because there’s no point driving growth that doesn’t pay off.
We consider both marketing and money because there’s no point driving growth that doesn’t pay off.
Our process
Our process
Our process
We don’t talk at you. We bring you on the journey, so you can make smarter and more informed decisions for your business.
We don’t talk at you. We bring you on the journey, so you can make smarter and more informed decisions for your business.
We don’t talk at you. We bring you on the journey, so you can make smarter and more informed decisions for your business.
30%
Growth measured
25%
Cost savings
30%
Growth measured
25%
Cost savings
30%
Growth measured
25%
Cost savings
Our commitment
We build solutions to drive results
Find your edge so your brand stands out and speaks to the right audience
Your product is what people buy, your brand is why people come back to buy again. Your business and its commercial structure makes everything viable and sustainable long-term.
We think holistically about the success of your business, not in short-term vanity metrics that look good on paper but don’t drive long-term growth.
Testimonials
Trusted to deliver
We support pre-launch and newly-launched founders find their feet, and established businesses to scale.
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely."
Pearls & Swine
Bink Neptune
“From the outset, Lydia brought a wealth of marketing knowledge and asked the right questions to truly understand my business — translating my vision into a clear, strategic plan that would resonate with customers.”
Esselle Retail
Suraj Lalvani
“I came into this meeting feeling completely lost about how to reach people beyond my niche, and left with clarity, practical tools, and a clear next step. The way she broke down brand strategy into simple, actionable pieces was exactly what I needed. I now feel more confident about how to position Sorone, create content, and grow my waitlist.”
Sorone app.
Helen
“Lydia has consistently gone above and beyond for me — offering not just advice and strategy, but genuine reassurance and encouragement when I needed it most.”
Blossom Up Boutique
Sana Naqvi
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely."
Pearls & Swine
Bink Neptune
“From the outset, Lydia brought a wealth of marketing knowledge and asked the right questions to truly understand my business — translating my vision into a clear, strategic plan that would resonate with customers.”
Esselle Retail
Suraj Lalvani
“I came into this meeting feeling completely lost about how to reach people beyond my niche, and left with clarity, practical tools, and a clear next step. The way she broke down brand strategy into simple, actionable pieces was exactly what I needed. I now feel more confident about how to position Sorone, create content, and grow my waitlist.”
Sorone app.
Helen
“Lydia has consistently gone above and beyond for me — offering not just advice and strategy, but genuine reassurance and encouragement when I needed it most.”
Blossom Up Boutique
Sana Naqvi
“Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.”
Silk Touch Lashes
Avo Karabet
“Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely."
Pearls & Swine
Bink Neptune
“From the outset, Lydia brought a wealth of marketing knowledge and asked the right questions to truly understand my business — translating my vision into a clear, strategic plan that would resonate with customers.”
Esselle Retail
Suraj Lalvani
“I came into this meeting feeling completely lost about how to reach people beyond my niche, and left with clarity, practical tools, and a clear next step. The way she broke down brand strategy into simple, actionable pieces was exactly what I needed. I now feel more confident about how to position Sorone, create content, and grow my waitlist.”
Sorone app.
Helen
“Lydia has consistently gone above and beyond for me — offering not just advice and strategy, but genuine reassurance and encouragement when I needed it most.”
Blossom Up Boutique
Sana Naqvi
Our blog
Explore insights and stay ahead
Explore insights and stay ahead
Our blog features insights from our team of consultants, who share their best practices on a wide range of topics.
Our blog features insights from our team of consultants, who share their best practices on a wide range of topics.
