you know growth is possible but you need a stategic plan to make it happen.
I know you didn’t start your business to become a full-time marketer. But without a clear strategy, it’s easy to end up busy without actually growing.
That’s where I come in.
I take the sharp, results-driven thinking I built over 12 years in big-brand marketing and apply it to small, founder-led businesses like yours. Translating complexity into clear, confident action without the overwhelm.
Just a focused strategy that gives you clarity, structure, and a plan to scale on purpose — not by accident.
what do I actually do then?
I help you stop spinning your wheels and start moving with purpose.
Because a great product isn’t enough. The businesses that grow — and keep growing — are the ones that truly understand their customers, speak to the right problems, and position themselves as the obvious choice.
That’s what strategic marketing does. It’s the foundation of sustainable growth.
But too many founder-led brands fall into the same trap: they lead with the product, delay the strategy, and hope that if it’s good enough, people will find it.
In today’s market? That’s a gamble you can’t afford.
Here’s where so many businesses get stuck:
The brand story’s missing, so customers don’t understand why they should care
The positioning’s unclear, so they blend in instead of standing out
The messaging lists features, not benefits, so it doesn’t land
They try to speak to everyone — and end up connecting with no one
Marketing becomes a checklist, not a strategy
COre offers
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Clarity Catalyst
Get clear, confident, and start marketing like you mean it.
Built for: Start-ups and early-stage businesses ready to move beyond guesswork and build a brand with purpose.
You’ve outgrown winging it. Now it’s time to lay the foundations.
Clarity Catalyst gives you a sharp, strategic understanding of who you are, who you’re for, and how to show up in a way that actually connects.We’ll define your brand’s “why,” map your ideal customer, and carve out your space in the market from competitors so you can stop second-guessing every post and start building real momentum.
This is your starting line for serious, strategic growth.
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Growth Accelerator
Your roadmap to scaling with clarity, consistency, and confidence.
Built for: Businesses ready to scale with intention or course-correct with a strategy that actually supports growth across every channel.
If you’ve been moving fast but still feel like you’re guessing, this is where we slow down, to speed up.
Growth Accelerator gives you a robust, actionable brand and marketing strategy tailored to your business. We’ll dig into what’s working, fix what isn’t, and build a clear roadmap so every move you make has purpose behind it.
No more reactive efforts. No more wasted time. Just the strategic structure you need to grow and keep growing.
For many small businesses just starting out, jumping straight into a full-blown strategy can feel overwhelming.
New or early-stage UK small businesses who are just starting out on social media and need help showing up professionally and consistently on Instagram and Facebook. You know you need to be present—but don’t know what to post, how often, or where to begin.
social media launchpad
About Lydia
After 12 years working in some of the UK’s top marketing agencies — bringing big-budget campaigns to life for household names — I started my own product-based business.
Suddenly I was the founder, the marketer, the product developer, the finance department… I knew what great marketing looked like, but I also saw how unhelpful most of the advice out there was for small business owners.
So I built The New Marketer — a consultancy that brings clarity, strategy and structure to brands at the start of something big.
new client enquiry
Interested in working together? Fill out some info and I will be in touch within 2 working days.