
strategic marketing meets
financial planning for brands built to last
Because building a strong business means knowing how to reach your audience and how to make the numbers work.
what we do?
Running a business shouldn’t mean flapping about
Stop switching tactics, second guessing decisions or wasting time on tasks that don’t drive you forward.
The New Marketer exists to bring structure to your business.
With strategic marketing and financial insight, we help founders like you make smarter decisions, build stronger brands, and grow businesses that last (and profitably).
WHO WE WORK WITH
Whether you're building from scratch or scaling a successful launch, we meet you where you are.
We specialise in helping:
Product-based brands looking to sharpen their strategy
Service-led founders ready to invest in sustainable growth
Ambitious small businesses tired of short-term thinking
We work with founders who want to grow - not just fast, but well.
What Makes Us Different
We consider both marketing and money because there’s no point driving growth that doesn’t pay off.
We’ll deliver it to you straight. Our focus is on what your business actually needs to grow and nothing it doesn’t.
We align your marketing with financial planning to ensure growth is not just visible, but sustainable.
We operate strategy-first, always, because execution is only as effective as the strategy underpinning it.
Financially grounded, not just creatively led. Built for action, not just ideas.
We don’t talk at you. We bring you on the journey, so you can make smarter and more informed decisions for your business.
Our Services
Choose the level of support that fits your stage.
From DIY resources to done-for-you strategy, we offer flexible support built around your goals and budget.
TESTIMONIALS
With a service for all budget levels, take the quiz below to see how we can best help your business.
Not sure what service you need?
Ready to grow your business with strategy, not stress?
Book a free discovery call and let’s talk about what’s next for your business.
After 12 years working in some of the UK’s top marketing agencies — bringing big-budget campaigns to life for household names — I started my own product-based business.
Suddenly I was the founder, the marketer, the product developer, the finance department… I knew what great marketing looked like, but I also saw how unhelpful most of the advice out there was for small business owners.
So I built The New Marketer — a consultancy that brings clarity, strategy and structure to brands at the start of something big.
About Lydia
new client enquiry
Interested in working together? Fill out some info and I will be in touch within 2 working days.