strategic marketing meets

financial planning for brands built to last

Because building a strong business means knowing how to reach your audience and how to make the numbers work.

what we do?

Running a business shouldn’t mean flapping about

Stop switching tactics, second guessing decisions or wasting time on tasks that don’t drive you forward.

The New Marketer exists to bring structure to your business.

With strategic marketing and financial insight, we help founders like you make smarter decisions, build stronger brands, and grow businesses that last (and profitably).

WHO WE WORK WITH

Whether you're building from scratch or scaling a successful launch, we meet you where you are.

We specialise in helping:

  • Product-based brands looking to sharpen their strategy

  • Service-led founders ready to invest in sustainable growth

  • Ambitious small businesses tired of short-term thinking

We work with founders who want to grow -  not just fast, but well.

What Makes Us Different

We consider both marketing and money because there’s no point driving growth that doesn’t pay off.

We’ll deliver it to you straight. Our focus is on what your business actually needs to grow and nothing it doesn’t.

We align your marketing with financial planning to ensure growth is not just visible, but sustainable.

We operate strategy-first, always, because execution is only as effective as the strategy underpinning it.

Financially grounded, not just creatively led. Built for action, not just ideas.

We don’t talk at you. We bring you on the journey, so you can make smarter and more informed decisions for your business.

Our Services

Choose the level of support that fits your stage.

From DIY resources to done-for-you strategy, we offer flexible support built around your goals and budget.

TESTIMONIALS

  • “From the outset, Lydia brought a wealth of marketing knowledge and asked the right questions to truly understand my business — translating my vision into a clear, strategic plan that would resonate with customers.”

    Esselle Retail

  • “Lydia is not just a lovely person to work with. She is an investment in the future of my business, and frankly, it's a relief to finally have someone I feel I can trust completely." Pearls & Swine

  • “Lydia’s approach to marketing is so technical, precise and creative that we were blown away from the start.” Silk Touch Lashes


  • “Lydia successfully created and drove the strategy, the build and aesthetics of our new website, socials and all supporting social media narratives and reels.

    I can not recommend Lydia enough.”
    Arthouse Wallpaper

  • “I came into this meeting feeling completely lost about how to reach people beyond my niche, and left with clarity, practical tools, and a clear next step. The way she broke down brand strategy into simple, actionable pieces was exactly what I needed. I now feel more confident about how to position Sorone, create content, and grow my waitlist.” Helen, Sorone app.

With a service for all budget levels, take the quiz below to see how we can best help your business.

Not sure what service you need?

Ready to grow your business with strategy, not stress?

Book a free discovery call and let’s talk about what’s next for your business.

After 12 years working in some of the UK’s top marketing agencies — bringing big-budget campaigns to life for household names — I started my own product-based business.

Suddenly I was the founder, the marketer, the product developer, the finance department… I knew what great marketing looked like, but I also saw how unhelpful most of the advice out there was for small business owners.

So I built The New Marketer — a consultancy that brings clarity, strategy and structure to brands at the start of something big.

About Lydia

new client enquiry

Interested in working together? Fill out some info and I will be in touch within 2 working days.