Marketing Strategy for Start-Ups & New Business Ideas

You’ve got a business idea. Let's make it make sense.

You've got the spark, and see the vision.

But turning it into a business? That’s where it starts to feel murky.

What do I focus on first?

How do I stand out?

Is the idea even any good?

Welcome — you’re exactly where you need to be.

Because strategy is what makes the difference between a nice idea… and a business that actually works.

Before you build anything, get clear on what you're building.

Too many founders waste time (and money) trying to scale something they haven’t properly defined yet.

If you’re skipping straight to the website, the logo or the Instagram handle — pause.

We help you get to the root of your idea and shape a brand with real purpose, clear positioning, and marketing foundations that will actually scale.

Because let’s be honest:

A pretty logo won’t make people buy.
A content calendar won’t save a confused message.
And an idea without clarity? That’s a hobby, not a business.

We help you go from "rough idea" to strategic clarity.

We’re here to help you shape what you’re building — and make sure it has the legs to grow. Whether you’re pre-launch, in early planning, or stuck in that “almost there but not quite” phase, we meet you where you are and give you the next best step.

No jargon. No overwhelm. Just smart, honest guidance and the tools to move forward.

Ready to turn your idea into a business?

DIY beginners

Resources

Affordable, actionable resources you can use right now to clarify your message, map your audience, and start strong. Perfect if you're testing an idea or working on your brand in stolen hours.

Shop Downloads

For a clarity boost

Power Hour - £175

One hour. One challenge. Expert eyes on your biggest brand question. Whether it’s messaging, audience fit, or early marketing strategy — you’ll leave with clarity, direction and a plan of action.

Book me in

Fast, focused, foundational.

Content Strategy Kickstart – £500

Struggling to show up consistently online? This one’s for you.

We’ll build a simple, effective content strategy tailored to your brand — so you know exactly what to say, where to say it, and how to turn followers into fans.

This is me

For founders who want foundations

Strong Brand Foundations

Define your brand positioning, ideal customer, and strategic action plan. It’s everything you need to go from fuzzy idea to focused direction — without the overwhelm.

Learn more

Sprint + Plan = A Clear Path Forward

3-Month Strategy Roadmap

This package includes everything in Strong Brand Foundations, plus a full 90-day marketing roadmap tailored to your goals.

You’ll walk away with your brand defined, your messaging sharp, and your next three months fully mapped out — including key campaigns, content ideas, and a timeline to take action.